Whether the iPhone 14 Plus (here’s our review) isn’t as successful as Apple hopes is no longer a mystery: Suppliers now confirm that Apple has reduced orders for components and terminals to be built. In the past few hours, a rumor has surfaced of a possible “stop” of production, at least for a certain period of time. Now, this second indiscretion softens the picture by signaling a drop in orders to suppliers.
Apple is apparently set to reduce iPhone 14 Plus orders with supply chain partners, given unexpectedly slow sales less than two weeks after the model was launched, DigiTimes reports.
According to the report, several supply chain manufacturers and channel operators have confirmed that they have received a notice from Apple to reduce iPhone 14 Plus production by about 40%. It is believed that Apple is reducing the production of non-professional models to allocate more production lines to the most demanded models on the market, the iPhone 14 Pro and 14 Pro Max, as confirmed by the increase in requests for parts and components for these models. .
Despite better sales of the iPhone 14 Plus in China than the iPhone 13 mini last year, shipments to other markets have been flat, prompting Apple to adjust the shipping reports for iPhone 14 models. As a result, DigiTimes sources pointed to this total. iPhone 14 Plus shipments are likely to be revised to around 10 million units by 2022.
Analyst Ming-Chi Kuo recently said that the iPhone 14 lineup of standard models’ retail strategy has failed this year, after iPhone 14 Plus pre-order results are worse than the third-generation iPhone SE and all. Apple is believed to have halted plans to ramp up production of both the iPhone 14 and iPhone 14 Plus in response.
Despite lower orders, with related Pro model shipment percentage adjustments, this means total iPhone 14 series shipments in 2022 are likely to remain at 85-90 million units, according to today’s report.
You can read our iPhone 14 Plus review directly at this address.