Apple dominates the teen market in the United States. This can be seen from the latest data from investment firm Piper Sandler as part of its biennial surveys.
87% of the teens surveyed own an iPhone according to the survey results, and 88% of teens expect the next phone to be the iPhone. Over the past decade, iPhone owners among teens have more than doubled: In 2012, 40% of American teens owned an iPhone as a phone.
Piper Sandler notes that the high percentage of teens using iPhones bodes well for Apple’s services and products, as well as the ongoing product lifecycle.
“We believe that high penetration and purchase intent are important given the mature premium smartphone market,” writes Piper Sandler. Additionally, these trends are encouraging as the company continues to roll out new iPhones, which are supposed to contribute to an important product lifecycle. We believe these positive trends may also be a catalyst for the growth of more services, as the installed base of Apple devices continues to grow.”
The Apple Watch is less popular among teens, with only 31% claiming to own one, but among teens who have a smartwatch, the Apple Watch is the most appropriate. 36.8% of American teens claim to have a smartwatch and among them the percentage of those without an Apple Watch is only 5.8%.