Although the new Apple TV 4K 2022 was recently presented with a list price starting at 169 euros in Italy, presented on Tuesday 18 October along with the new iPad Pro 2022 and the new 10th generation iPad 2022, analysts are always looking to the future. Already making predictions about the next model: According to the authoritative Ming Chi Kuo, among the best in anticipating Apple’s moves, the company could offer the next model of Apple TV at even lower than the current price, which has already been revised to the downside.
Analyst Ming-Chi Kuo speculated on Twitter that Apple could lower the price of the Apple TV in future releases to gain more market share. In fact, with the new model just unveiled, Apple has lowered the price, without sacrificing power, as it now integrates a powerful new A15 Bionic chip, compared to the previous Apple TV model that used the A13 instead.
In May, Kuo indicated that Apple would lower the price of a future Apple TV, as it did with the Apple TV 4K 2022. Now, the analyst predicts that Apple could lower the price with the next generation. In his tweet, Kuo believes that lower Apple TV prices can help sell more units, even if he doesn’t think that’s enough. The analyst suggests that Apple should aim for a price below $100 in the future.
However, we must remember that in the past, when there was still a third generation Apple TV priced at $69, despite its ability to stream 1080p, it did not significantly increase the market share of the device. Moreover, Apple TV is usually bought by users who are already in the Apple ecosystem, equipped with an iPhone, iPad or Mac, so it is not clear how Kuo’s proposal can attract more consumers to Apple services.
For all the Apple news presented on Tuesday, October 18, we start with the relevant links: iPad Pro 2022 M2, the new 10th generation iPad 2022 and also Apple TV 4K 2022.