A survey of American teens once again confirms that the new generation is still interested in the world of Apple and the iPhone, and more and more are thinking about wearing the Apple Watch on their wrist. However, the same survey shows that virtual reality does not generate the same interest.
The semi-annual survey of American teen analyst Piper Sandler found that 87% of respondents have an iPhone, while the intent to buy one in the future remains strong at 88% of respondents.
Apple Watch owners have increased 1% since the start of 2022 and now the percentage of teens who own one is 31%. The percentage of teens surveyed who plan to buy an Apple Watch is up 2% from the previous report, to 16% this year.
These trends are encouraging as the company continues to roll out new iPhones, which can provide a significant upgrade to the product cycle. We believe these positive trends may also be a catalyst for further growth in services as the install base for Apple devices continues to grow.
However, a statistic that bucks the trend, down from the last report, is the percentage of teens who use virtual reality. It was 17% in the survey in early 2022, but it’s now down to 14%. Piper Sandler surveyed 14,500 teens from 47 states. Their average age was 15.8 years while their family’s median income was $66,497.
The market outlook is not optimistic for the third quarter due to concerns about the war between Russia and Ukraine, persistent inflationary trend and fears of an economic recession. In the first forecasts and results, Samsung and AMD reported a sharp decline in trading volume and profits, and vice versa two signs point to a positive trend for iPhone and Mac sales.
Remember that on October 27, Apple will present results for its fiscal fourth quarter, the third of 2022 on the calendar. For all macitynet articles that talk about Market and Finance, it is possible to start from the respective links. Here you can learn about the sales trend of the iPhone 14, iPhone 14 Pro, iPhone 14 Pro Max, the new Apple Watch Series 8, Watch SE and the first Ultra.